Lupita Gorda

Puebla is one of Mexico’s most culturally rooted and ecologically diverse regions, located between Veracruz and Oaxaca. Coffee grows at 1,200–1,600 metres above sea level, often in forested terrain with volcanic-ash soils and striking biodiversity. Most farmers are families working just a few hectares in the misty highlands of the Sierra Norte or Sierra Negra.

Many producers belong to Indigenous communities where Nahuatl or Totonac remain the first languages spoken, and farming follows seasonal cycles and traditions passed down through generations. Coffee is often grown alongside maize, bananas or citrus, forming part of a living system that supports both soil and families. Each harvest reflects this way of life through patience, resilience, hard work, care and craft.